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Giving Spjallmenni a personality

Why is Krauma's AI agent called Vigdís?

Quote from Jónas Friðrik Hjartarson, managing director of Krauma, next to Vigdís, Krauma's AI agent

Part of onboarding a company to Menni is giving its AI agent a personality. This part of the process has three steps.

1. Name

Companies choose a name for their AI agent. Many name it after a former colleague or a historical figure, so there is usually a fun story behind each name.

2. Look

Once the name is chosen, the company decides how the agent looks. They tell Menni what the agent should look like, and the Menni team creates the look with generative AI.

Fun fact: more than half of Menni's customers wanted their agent to wear an Icelandic lopapeysa sweater in the company's colours.

3. Behaviour and tone

Finally, the company decides how the agent behaves and speaks, with its brand in mind. Whether the agent should be light-hearted or not, Menni makes it happen for each customer.

Asked about the name, Jónas Friðrik Hjartarson, managing director of Krauma, said (translated from Icelandic):

"A lot of thought went into our agent's name, but in the end we chose 'Vigdís'. First and foremost, Krauma's regulars chose the name, referring to how common it has been in our area over the past decades. We also liked naming our agent 'Vigdís' after Vigdís Finnbogadóttir, whom we all know well."

Visit Krauma's website and get to know the nature baths with Vigdís's help.

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